Lesson Plan

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Lesson Plan
Grade: Date: 18/01/2026
Subject: Drama
Lesson Topic: The marketing mix: product, price, place, promotion
Learning Objective/s:
  • Identify and describe the four Ps of the marketing mix as they apply to drama productions.
  • Analyse how product, price, place and promotion decisions influence audience attendance and revenue.
  • Create a concise marketing plan for a chosen play, integrating each of the four Ps.
  • Evaluate the effectiveness of a real‑world theatre marketing campaign using the 4‑P framework.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Handout summarising the 4 Ps with examples
  • Sample posters and social‑media ad templates
  • Laptops or tablets for research
  • Sticky notes and flip‑chart paper
 Introduction:
Begin with a short video clip of a successful theatre promotion, then ask students what attracted them to attend. Recall their prior work on audience analysis and link it to today’s focus on the marketing mix. Explain that by the end of the lesson they will be able to design a complete 4‑P marketing plan for a production.
Lesson Structure:
  1. Do‑now (5’) – Students list on sticky notes what “product” means for a play and share briefly.
  2. Mini‑lecture (10’) – Present the 4 Ps with drama‑specific examples using the projector.
  3. Group activity (20’) – Teams choose a play and draft a marketing plan covering each P on a worksheet.
  4. Role‑play presentation (15’) – Each group presents their plan to a mock funding board; peers give feedback.
  5. Whole‑class debrief (5’) – Summarise key insights and link back to the objectives.
Conclusion:
Recap the four Ps and how the groups applied them to their chosen productions. Students complete an exit ticket by writing one actionable improvement for their marketing plan. Assign homework to research a current theatre’s marketing campaign and prepare a brief critique for the next lesson.