Lesson Plan

• Describe the main types of business objectives (survival, growth, profit, market share, quality, social responsibility).
• Explain how key performance indicators are used to measure each objective.
• Apply the SMART framework to formulate a realistic business objective.
• Analyse the link between business objectives and overall strategy.

• Projector and screen
• Whiteboard and markers
• Printed worksheet with objective‑matching activity
• SMART objectives template handout
• Sample business case study excerpts
• Laptop for teacher demonstration

Start with a quick poll: ask students to name a personal goal they have for a project. Connect this to how businesses set objectives to guide decisions. Explain that today they will explore common business objectives and learn to write SMART objectives, with success measured by their ability to create a realistic objective for a case study.

1. Do‑now (5') – Students list personal goals on sticky notes and share a few examples.
2. Mini‑lecture (10') – Overview of business objective types and their purpose, using a slide presentation.
3. Interactive matching activity (15') – In pairs, match objectives to key performance indicators from a supplied table.
4. SMART workshop (15') – Teacher models a SMART objective; students draft a SMART objective for a given business scenario.
5. Group discussion (10') – Groups present their objectives; class provides feedback on measurability and relevance.
6. Exit ticket (5') – Write one objective they consider most critical for a start‑up and justify why.

Recap that businesses balance multiple objectives and must ensure they are Specific, Measurable, Achievable, Relevant and Time‑bound. The exit ticket shows students can prioritize and justify an objective. For homework, ask students to research a real company’s recent objectives and evaluate them against the SMART criteria.