Lesson Plan

• Identify internal and external stakeholder groups.
• Distinguish primary from secondary stakeholders.
• Explain how each stakeholder group can influence business decisions.
• Analyse a stakeholder matrix to assess interests and power.
• Apply stakeholder analysis to a case study to propose strategic responses.

• Projector and screen
• Whiteboard and markers
• Printed stakeholder analysis worksheet
• Laptop with presentation slides
• Sticky notes or index cards
• Markers for group work

Begin with a headline about a company facing community protests to capture interest. Ask students what they already know about people who can affect a business. Explain that today they will be able to list, classify, and evaluate those stakeholders.

1. Do‑now (5'): Quick revision checklist – students answer four questions on stakeholder groups.
2. Mini‑lecture (10'): Define stakeholder, present internal/external and primary/secondary classifications with slides.
3. Sorting activity (15'): In groups, students place sticky‑note cards of stakeholder examples onto a poster showing the four categories.
4. Case‑study analysis (15'): Groups complete a stakeholder matrix for a brief business scenario and discuss potential influence.
5. Whole‑class debrief (10'): Groups share key findings; teacher highlights common patterns and correct misconceptions.

Summarise the four stakeholder categories and their strategic importance. For the exit ticket, each student writes one stakeholder and one way it can influence business decisions. Homework: research a local business and create a simple stakeholder map.