Lesson Plan

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Lesson Plan
Grade: Date: 18/01/2026
Subject: Business
Lesson Topic: digital and physical distribution
Learning Objective/s:
  • Describe the key differences between physical and digital distribution channels.
  • Analyze the advantages and disadvantages of various physical and digital channel models.
  • Evaluate which distribution approach best fits a given product based on cost, reach, and customer preferences.
  • Explain how omni‑channel strategies integrate physical and digital distribution.
Materials Needed:
  • Projector and screen
  • PowerPoint presentation on distribution channels
  • Printed case‑study handouts (fast‑fashion and music streaming)
  • Worksheet for channel evaluation activity
  • Whiteboard and markers
  • Internet access for live digital platform examples
 Introduction:
Begin with a quick poll asking students how they most recently purchased a product – online or in‑store – to highlight the relevance of distribution choices. Review the definition of ‘Place’ in the marketing mix and link it to today’s focus on digital vs. physical channels. Explain that by the end of the lesson they will be able to assess which channel is most appropriate for a given product.
Lesson Structure:
  1. Do‑now (5’) – Students complete the purchase‑method poll and share results.
  2. Mini‑lecture (10’) – Define ‘Place’ and contrast physical and digital distribution using slides.
  3. Channel analysis activity (15’) – In groups, examine the channel‑type table and fill a comparison chart for a chosen product.
  4. Case‑study discussion (10’) – Review fast‑fashion and music‑streaming examples; identify advantages/disadvantages.
  5. Omni‑channel brainstorming (10’) – Whole‑class generate ideas for integrating both channels for a new product.
  6. Check for understanding (5’) – Quick Kahoot quiz on key concepts.
  7. Exit ticket (5’) – Students write one factor influencing their channel choice.
Conclusion:
Summarise the main criteria for selecting physical or digital distribution and how they combine in omni‑channel strategies. Collect exit tickets and address any remaining questions. Homework: research a real‑world product and prepare a brief report recommending the optimal distribution mix.