Business Studies – 2.3.1 Why communication is important | e-Consult
2.3.1 Why communication is important (1 questions)
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Technology has revolutionized business communication, offering businesses a wider range of options and increasing the speed and efficiency of communication. Here are three examples of technological advancements and their associated advantages and disadvantages:
| Technology | Advantages | Disadvantages |
| Fast, inexpensive, allows for documentation, can reach a large audience. | Can be impersonal, prone to spam and viruses, can lead to miscommunication due to lack of tone. | |
| Video Conferencing (e.g., Zoom, Teams) | Facilitates face-to-face interaction, improves team collaboration, reduces travel costs. | Requires reliable internet connection, can be expensive to implement, potential for technical difficulties. |
| Social Media | Allows direct engagement with customers, builds brand awareness, provides a platform for marketing and advertising. | Can be time-consuming to manage, requires careful monitoring to avoid negative publicity, potential for online criticism and reputational damage. |
In conclusion, while technology offers significant benefits for business communication, it's important to consider the potential drawbacks and to use technology strategically to achieve communication goals effectively. Businesses need to ensure that technology is used to enhance, not replace, human interaction and that appropriate protocols are in place to manage the risks associated with technological communication.