Business Studies – 3.3.5 Ecommerce | e-Consult

E-commerce has fundamentally transformed business marketing strategies. Traditional marketing methods like print advertising and television commercials have been supplemented, and often superseded, by digital marketing techniques. Search Engine Optimization (SEO) is crucial, as businesses aim to rank highly in search engine results pages (SERPs) to attract organic traffic. Social Media Marketing (SMM) allows businesses to engage directly with customers, build brand awareness, and run targeted advertising campaigns. Email marketing remains a valuable tool for nurturing leads and promoting products. Content marketing, involving creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, is increasingly important. Pay-Per-Click (PPC) advertising on platforms like Google Ads enables businesses to quickly reach a specific audience. Influencer marketing leverages the reach and credibility of social media influencers to promote products. For example, a fashion retailer might use Instagram influencers to showcase their clothing. A software company might use SEO and content marketing to attract potential customers searching for solutions to specific problems. The shift to e-commerce has also enabled businesses to personalize marketing messages based on customer data and browsing history, leading to more effective campaigns. The ability to track marketing campaign performance in real-time provides valuable data for optimization.