Art and Design – Graphic communication | e-Consult

Colour theory provides a framework for selecting hues that influence the viewer’s emotional response. Warm colours such as red and orange often create feelings of energy, passion or urgency, making them suitable for advertising a sale or a sports event. Cool colours like blue and green tend to evoke calmness, trust and stability, which is why many corporate logos and health‑care brochures use these combinations. For example:

• Red + Black: conveys power, excitement and danger – effective for a concert poster.
• Blue + White: suggests cleanliness, reliability and professionalism – ideal for a technology company’s branding.