Information Communication Technology ICT – 9 Audience | e-Consult

Three potential target audiences and adaptations are:

• Local Residents: The poster should use emotionally engaging imagery of people benefiting from the charity's work. The language should be clear, concise, and focus on the local impact – e.g., "Help us support our neighbours." It should highlight the tangible benefits of donating, such as providing food, shelter, and support.
• Local Businesses: The poster should emphasize the benefits of corporate social responsibility. The language should be professional and highlight potential sponsorship opportunities and positive brand association. Imagery could show a partnership between the charity and a local business.
• Potential Volunteers: The poster should focus on the opportunity to make a difference and the personal rewards of volunteering. The language should be enthusiastic and inviting, highlighting the skills volunteers can develop and the positive social impact they can have. Imagery could show volunteers in action.

Key Considerations: Each audience has different motivations and priorities. Understanding these differences is crucial for effective communication. The poster should maintain a consistent brand identity while tailoring the message to resonate with each specific audience.