Information Technology IT – 17 Data analysis and visualization | e-Consult
17 Data analysis and visualization (1 questions)
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To analyze website traffic trends and source comparisons, I would:
- Pivot Table Layout:
- Rows: Date (or a date hierarchy - Year, Month, Day)
- Columns: Source
- Values: Sum of Page Views
- Chart Type: A line chart is the most suitable for visualizing website traffic trends over time. The date (or date hierarchy) will be on the X-axis, and the 'Sum of Page Views' will be on the Y-axis. Separate lines will be plotted for each traffic source (Google, Facebook, Direct).
Rationale: A line chart effectively displays changes in traffic over time, allowing for easy identification of peaks, troughs, and overall trends. The separate lines for each source enable a direct comparison of traffic performance from different channels. This helps determine which sources are most effective at driving website traffic.