Business – 1.5 Stakeholders – Relative importance and influence | e-Consult
1.5 Stakeholders – Relative importance and influence (1 questions)
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- Customers
- Aim: Access to a convenient, low‑price, and reliable shopping experience.
- Impact: The retailer may need to invest in a user‑friendly website, competitive pricing, and efficient delivery services to meet customer expectations.
- Shareholders
- Aim: Increase profitability and return on investment.
- Impact: They will support the online expansion if projected sales growth and margins justify the upfront technology and marketing costs.
- Suppliers
- Aim: Secure stable orders and timely payments.
- Impact: The retailer must ensure that its online platform can handle order volumes without disrupting supply chain reliability, possibly requiring integration with supplier systems.
Balancing these aims helps the retailer design an online strategy that satisfies customers, delivers shareholder value, and maintains strong supplier relationships.