Business – 10.3 Investment appraisal – Investment appraisal decisions | e-Consult
10.3 Investment appraisal – Investment appraisal decisions (1 questions)
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Model Answer
Qualitative factors are non‑numerical elements that influence the attractiveness of an investment. They relate to the quality, perception, and context of a business rather than measurable financial data.
- Importance: They help investors assess risk, sustainability, and long‑term strategic fit, often filling gaps left by quantitative analysis.
- Examples:
- Management competence and leadership style.
- Brand reputation and customer loyalty.