Business – 2.3 Management – Management and managers | e-Consult
2.3 Management – Management and managers (1 questions)
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Managers are the catalysts for change, responsible for planning, communicating, and embedding new ways of working. Their role includes:
- Diagnosing the need for change – analysing market trends, performance gaps or technological advances that require a response.
- Developing a clear vision and strategy – articulating what the change will achieve and how it aligns with the firm’s objectives.
- Engaging stakeholders – involving employees, suppliers and customers early to build commitment and reduce resistance.
- Designing the implementation plan – setting timelines, allocating resources, and defining responsibilities.
- Monitoring and reinforcing – tracking progress against milestones, providing feedback, and adjusting the plan as needed.
When managers execute these steps effectively, the firm gains a competitive advantage by:
- Accelerating innovation cycles, allowing faster introduction of new products or services.
- Improving operational efficiency through streamlined processes and reduced waste.
- Enhancing employee adaptability, which sustains performance during market volatility.
- Strengthening customer perception as a forward‑looking, responsive organisation.
Thus, competent change management not only ensures successful transformation but also positions the business ahead of rivals who struggle to adapt.