Business – 3.1 The nature of marketing – Role of marketing | e-Consult

Evaluation:

• Objective A: Meets all SMART criteria.

  • Specific – “10 % increase in sales”.
  • Measurable – percentage increase can be quantified.
  • Achievable – assuming market research supports the target.
  • Relevant – sales growth is central to a product launch.
  • Time‑bound – six‑month deadline.

• Objective B: Does not meet SMART criteria.

  • Vague – “market leader” is not specific.
  • Not measurable – no metric or timeframe.
  • Unclear if achievable or relevant without further detail.

• Objective C: Also meets SMART criteria.

  • Specific – “5 000 new leads”.
  • Measurable – number of leads is quantifiable.
  • Achievable – realistic if digital budget and strategy are adequate.
  • Relevant – leads are essential for conversion in a launch.
  • Time‑bound – by the end of Q3.