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3.2 Market research – Market research data (1 questions)
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Product X shows a steady upward trend, rising by £8 m (≈ 67 %) over the five‑year period. This suggests growing consumer demand, successful marketing, or product improvements. Product Y displays a consistent decline of £6 m (≈ 40 %) indicating loss of market share, possibly due to stronger competition, outdated features, or pricing issues. Two plausible reasons for the divergence are:
- Product X may have introduced a new version in 2020 that better met customer needs, boosting sales.
- Product Y could have faced supply‑chain disruptions that limited availability, reducing revenue.