Business – 3.2 Market research – Primary and secondary research | e-Consult
3.2 Market research – Primary and secondary research (1 questions)
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Primary research is data collected directly by the researcher for a specific purpose.
- Example 1: Conducting a questionnaire survey with potential customers.
- Example 2: Organising focus‑group discussions to explore consumer attitudes.
Secondary research involves using data that has already been collected and published by others.
- Example 1: Analysing industry reports from market‑research firms.
- Example 2: Reviewing government statistics on demographic trends.