Business – 3.3 The marketing mix – Promotion methods | e-Consult
3.3 The marketing mix – Promotion methods (1 questions)
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Answer: Sales promotion is a short‑term incentive designed to encourage the purchase or sale of a product or service. It forms part of the promotion element of the marketing mix, complementing advertising, personal selling and public relations. Its role is to:
- Stimulate immediate buying activity.
- Increase trial of new products.
- Reward loyal customers and encourage repeat purchases.
- Support other promotional activities by providing a tangible incentive.