Business – 6.1 External influences – Environmental | e-Consult
6.1 External influences – Environmental (1 questions)
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The increasing focus on sustainability reshapes strategic decisions in several key areas:
- Product development and design: Companies now integrate eco‑design principles to reduce material use and waste. For example, IKEA designs flat‑pack furniture that minimises transport emissions and uses renewable or recycled materials.
- Supply‑chain management: Firms assess the environmental impact of suppliers and may switch to greener sources. Unilever’s Sustainable Living Plan requires its suppliers to meet strict carbon‑reduction targets.
- Marketing and brand positioning: Sustainability becomes a differentiator, influencing advertising and customer engagement. Patagonia’s “Don’t Buy This Jacket” campaign highlights its commitment to responsible consumption, strengthening brand loyalty.
These strategic shifts are driven by stakeholder pressure, regulatory changes, and the long‑term financial benefits of risk mitigation and resource efficiency.