Business – 6.2 Business strategy – Corporate planning and implementation | e-Consult

Corporate culture provides the lens through which managers interpret information and evaluate options, thereby shaping the strategic choices they make.

1. Innovation focus: In a culture that rewards risk‑taking and creativity, a firm is more likely to invest in research and development, launch new products and adopt disruptive technologies. For example, a tech company with a “fail‑fast” ethos may allocate a larger portion of its budget to experimental projects.

2. Customer‑centric orientation: A culture that prioritises customer service will influence decisions such as expanding support channels, tailoring product features to client feedback, or entering markets with high service expectations. A retail chain that embeds “customer first” in its values may choose to open smaller, experience‑focused stores rather than large discount outlets.