Business – 6.2 Business strategy – Corporate planning and implementation | e-Consult
6.2 Business strategy – Corporate planning and implementation (1 questions)
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| Aspect | Contingency Planning | Crisis Management |
| Timing | Proactive – developed before a disruption occurs. | Reactive – activated once a crisis has emerged. |
| Focus | Preparation of alternative procedures and resources. | Management of the actual event, communication, and recovery. |
| Outcome | Minimises disruption by having ready‑made options. | Mitigates damage, restores normalcy, and protects reputation. |