Business – 7.2 Business communication – Barriers to communication | e-Consult
7.2 Business communication – Barriers to communication (1 questions)
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Cultural differences affect communication through varying norms, values, and communication styles. For instance, directness valued in the UK may be perceived as rudeness in Japan, while high‑context communication in many Asian cultures can lead to misunderstandings for low‑context Western managers.
Strategies to overcome:
- Cross‑cultural training – Provide employees with workshops on cultural awareness, highlighting differences in non‑verbal cues, hierarchy, and decision‑making.
- Standardised communication protocols – Use clear, written guidelines (e.g., email templates, meeting agendas) that define expectations and reduce reliance on implicit cultural assumptions.