Business – 7.2 Business communication – Channels of communication | e-Consult
7.2 Business communication – Channels of communication (1 questions)
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The communication process can be shown as a linear flow:
| Stage | Description |
| Sender | Originates the message and decides what to communicate. |
| Encoding | Translates the idea into symbols, words or signals. |
| Channel | Medium through which the message travels (e‑mail, meeting, report). |
| Decoding | Receiver interprets the symbols back into meaning. |
| Receiver | The individual or group for whom the message is intended. |
| Feedback | Response from the receiver that completes the loop. |
Effective business communication ensures each stage is clear, the channel is appropriate, and feedback is encouraged to avoid misunderstandings.