Business – 7.2 Business communication – Channels of communication | e-Consult
7.2 Business communication – Channels of communication (1 questions)
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One‑way communication is a linear flow of information from a sender to a receiver with no feedback loop. Example: a CEO sends a quarterly performance memo to all staff via email, and employees are not required to respond.
Two‑way communication involves a two‑directional exchange where the receiver can give feedback to the sender. Example: a manager holds a team meeting where staff can ask questions and discuss ideas, allowing the manager to adjust plans based on input.