Business – 7.2 Business communication – Methods of communication | e-Consult
7.2 Business communication – Methods of communication (1 questions)
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Visual communication enhances understanding, retention and engagement. Three widely used media are:
- Infographics: Combine data, icons and brief text to present complex information quickly; highly shareable on social media.
- PowerPoint presentations: Structure spoken delivery with visual aids; effective when slides are concise and support key points.
- Brand logos and colour schemes: Provide instant recognition and convey corporate identity; reinforce messages through consistent visual cues.
When used appropriately, these visual tools complement spoken and written communication, improving message clarity and audience impact.