Business – 7.2 Business communication – Role of management | e-Consult

Model Answer:

Internal digital communication tools have a mixed impact:

1. Speed of decision‑making

   • Positive: Real‑time messaging allows queries to be answered instantly, shortening the decision cycle.
   • Negative: Information overload can distract staff, potentially slowing thoughtful analysis.

2. Reduction of errors

   • Positive: Shared documents with version control reduce the risk of using outdated information.
   • Negative: Misinterpretation of brief messages (e.g., emojis, abbreviations) can lead to misunderstandings.

Overall, when used with clear protocols, digital tools generally increase speed and lower error rates, but their effectiveness depends on proper training and management of information flow.