Business – 8.1 Marketing analysis – Product development | e-Consult

Model Answer:

• Advantages

  • Reduced time‑to‑market because design, engineering, and manufacturing activities occur simultaneously.
  • Improved product quality through early cross‑functional collaboration and rapid feedback loops.
  • Lower development costs by identifying and solving problems early, reducing rework.

• Disadvantages

  • Higher coordination complexity; requires robust communication systems and strong project management.
  • Potential for increased initial investment in integrated tools and training.
  • Risk of scope creep if teams are not aligned on objectives and timelines.