Business – 8.2 Marketing strategy – International marketing | e-Consult
8.2 Marketing strategy – International marketing (1 questions)
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International marketing allows a business to:
- Expand its customer base by reaching consumers in new geographic markets, increasing sales potential.
- Achieve economies of scale in production and distribution, reducing unit costs.
- Diversify risk by spreading revenue sources across different economies, lessening the impact of local downturns.
- Enhance brand reputation as a global player, which can improve credibility at home and abroad.
- Access new resources such as raw materials, talent, and technology that may be unavailable domestically.