Business – 9.1 Location and scale – Location | e-Consult
9.1 Location and scale – Location (1 questions)
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Model Answer:
| Factor | City Centre | Suburban |
|---|---|---|
| Footfall | High pedestrian traffic; potential for impulse purchases. | Lower footfall; relies more on destination shoppers. |
| Rental costs | Typically very high, affecting profit margins. | Generally lower, allowing larger floor space. |
| Customer demographics | Diverse, often younger and higher disposable income. | Family‑oriented, may require different product mix. |
| Accessibility | Excellent public transport links; limited parking. | Ample parking; may rely more on car access. |
| Competition | High concentration of rivals; need strong differentiation. | Fewer direct competitors; potential market dominance. |