Business – 9.2 Quality management – Quality control and assurance | e-Consult
9.2 Quality management – Quality control and assurance (1 questions)
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Answer: In a business context, quality is the degree to which a product or service meets or exceeds the expectations of its customers. It is measured by comparing the perceived performance of the offering with the standards or requirements that customers anticipate.
Importance:
- Enhances customer satisfaction and loyalty, leading to repeat purchases.
- Creates a competitive advantage by differentiating the business from rivals.
- Reduces costs associated with returns, rework, and warranty claims.
- Supports a strong brand reputation, which can attract new customers.