English Language – Paper 3 - Language Analysis | e-Consult

Model Answer

This question requires a detailed analysis of a persuasive speech. A strong response would identify the speaker's intended audience (potential investors) and demonstrate how the language, rhetoric, and structure are tailored to persuade them.

Rhetorical Devices: The speaker uses several rhetorical devices to persuade the investors. These include:

• Repetition: Key phrases are repeated to emphasize important points.
• Appeals to Authority: The speaker references successful past ventures and expert opinions to build credibility.
• Positive Framing: The potential benefits of the investment are presented in a positive and optimistic light.
• Emotional Appeals: The speaker uses language that evokes feelings of excitement and opportunity.

Language: The language used is formal and professional, but also accessible to a non-technical audience. The speaker avoids jargon and uses clear, concise language. There is a deliberate use of confident and assertive language to project an image of competence and success.

Structure: The speech follows a logical structure, with a clear introduction, body paragraphs outlining the key benefits of the investment, and a strong conclusion that reiterates the call to action. The structure is designed to build a compelling case for the investors.

Effectiveness: The speaker is generally effective in persuading the investors. The use of rhetorical devices, the professional language, and the logical structure all contribute to a persuasive argument. However, the speech could be strengthened by providing more concrete data and addressing potential risks.

Overall Assessment: The speech is well-crafted and effectively targets its intended audience. The speaker demonstrates a clear understanding of the investors' needs and concerns, and the speech is designed to address these in a persuasive manner. The use of rhetorical devices and a logical structure significantly enhance the speech's persuasive power.