Media Studies – AS Level content – Media areas | e-Consult
AS Level content – Media areas (1 questions)
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| Feature | Newspapers | Magazines |
|---|---|---|
| Typical circulation | High (often >100,000 copies daily for major titles) | Moderate (10,000–50,000 copies per issue for most titles) |
| Reading frequency | Daily or multiple times per week | Weekly, monthly or quarterly |
| Target audience specificity | Broad, general‑interest | Niche or interest‑based (e.g., fashion, tech, travel) |
| Advertising rates (CPM) | Lower CPM due to larger but less targeted audience | Higher CPM because ads reach a more defined demographic |
| Ad formats | Classifieds, display ads, inserts | Full‑page spreads, double‑page spreads, special supplements |