Sociology – Paper 1 – Methods of research | e-Consult
Paper 1 – Methods of research (1 questions)
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| Method | Data Type | Typical Techniques | Key Strength | Key Weakness |
|---|---|---|---|---|
| Quantitative | Numerical, measurable | Surveys with closed questions, structured observations, secondary statistical analysis | Allows statistical generalisation to larger populations | May overlook contextual nuance and depth of meaning |
| Qualitative | Textual, visual, narrative | In‑depth interviews, participant observation, focus groups, document analysis | Provides rich, detailed insight into participants’ perspectives | Findings are often not statistically generalisable |