Sociology – Paper 4 – Media: Ownership and control | e-Consult
Paper 4 – Media: Ownership and control (1 questions)
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| Characteristic | Traditional Media | New Media |
| Control | Centralised editorial gatekeeping; professional standards. | Decentralised; users can publish directly, limited gatekeeping. |
| Cost of Production | High – equipment, staff, distribution infrastructure. | Low – digital tools, often free platforms. |
| Speed of Communication | Hours to days (printing, broadcast schedules). | Seconds to minutes (instant posting and sharing). |