Global Perspectives & Research – Communication | e-Consult

When preparing a presentation on social media and political polarization for peers, the student needs to prioritize clarity, engagement, and accessibility. Here's a structured approach:

1. Structuring the Presentation:

• Clear Introduction: Start with a hook to grab attention (e.g., a relevant statistic or question). Clearly state the topic and the presentation's aim.
• Logical Flow: Organize the information into distinct sections (e.g., Defining Polarization, Social Media Mechanisms, Evidence of Impact, Counterarguments, Conclusion). Use signposting language ("Firstly...", "Secondly...", "In conclusion...").
• Visual Aids: Incorporate visuals (graphs, charts, images) to illustrate key points and maintain engagement. Ensure visuals are clear and easy to understand.
• Concise Content: Avoid overwhelming the audience with too much detail. Focus on the most important findings and evidence.
• Strong Conclusion: Summarise the main points and offer a thoughtful concluding statement or potential implications.

• Avoid Jargon: Define any technical terms (e.g., "echo chambers," "filter bubbles") clearly.
• Accessible Language: Use everyday language and avoid overly complex sentence structures.
• Engaging Tone: Maintain a conversational and enthusiastic tone to keep the audience interested.
• Relatable Examples: Use examples that are relevant to the peers' experiences with social media.
• Balanced Language: Acknowledge different perspectives and avoid biased language.

The presentation should be structured to facilitate understanding and should use language that resonates with a peer audience, fostering discussion rather than appearing overly academic.