methods of sales promotion, e.g. vouchers, reward schemes, competitions, special offers /discounts
Promotion (3.3.4)
Methods of Sales Promotion
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Vouchers 🎟️
A voucher is a coupon that gives the buyer a discount or a free product. Think of it as a “ticket” that lets you skip the line at a store. Example: A supermarket gives a 20% off voucher for next purchase.
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Reward Schemes 🏆
Customers collect points or stamps each time they buy. After reaching a threshold, they receive a reward. Imagine a game where you earn stars for every level completed.
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Competitions 🎉
Companies run contests where customers submit entries or achieve a goal to win prizes. It’s like a school spelling bee but for buying products.
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Special Offers / Discounts 💰
Limited‑time price cuts or bundle deals. Picture a “flash sale” on your favourite gaming console.
Comparison Table
| Method | Purpose | Example | Exam Tip |
|---|---|---|---|
| Voucher | Immediate price reduction | 20% off voucher at a grocery store | Remember: Vouchers are a form of price promotion. |
| Reward Scheme | Build customer loyalty | Coffee shop stamp card | Link to customer retention. |
| Competition | Increase engagement | Photo contest on social media | Use the word engagement in answers. |
| Special Offer | Boost short‑term sales | Buy one get one free | Highlight time‑limited nature. |
Exam Tips
• Define each method clearly and give a real‑world example.
• Explain the purpose (e.g., increase sales, build loyalty).
• Use the word “promotion” when describing vouchers or special offers.
• Remember the exam format: short, precise answers with examples.
• Use emojis sparingly to illustrate concepts in study notes, but not in exam answers.
Revision
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