Know and understand showing a clear sense of audience and purpose

📣 9 Audience – Knowing Your Audience and Purpose

1️⃣ Understanding the Audience

Imagine you’re planning a surprise party 🎉. You’d ask your friends what they like: music, snacks, games. That’s exactly what you do when you research your audience for an ICT project. Knowing their age, interests, and knowledge level helps you decide how to present information.

• Who will read or see your work? (e.g., teachers, classmates, the public)
• What do they already know? (prior knowledge)
• What do they want to learn or achieve?
• What tone and style will keep them engaged?

2️⃣ Defining the Purpose

The purpose is your project’s “why.” It’s like the main goal of a video game: reach the final level. Clear purpose guides every decision – from the type of content to the design layout.

1. Identify the main goal (inform, persuade, entertain, explain).
2. Ask: “What should the audience do or feel after seeing this?”
3. Keep the purpose in mind when choosing visuals, language, and structure.

3️⃣ Matching Audience & Purpose

Think of it as a perfect pair of shoes 👟 – they must fit both the wearer and the occasion. If your audience is tech‑savvy, you can use more advanced terminology. If they’re beginners, keep it simple and add clear explanations.

4️⃣ Practical Example

Scenario: You’re creating a short video about cyber‑security best practices for your school’s website.

• Audience: 15‑year‑old students who use social media.
• Purpose: Inform and persuade them to adopt safer online habits.
• Approach: Use simple language, relatable stories (e.g., “Imagine your favourite game account being hacked”), and clear visuals.

📌 Examination Tips